How Guest Expectations Have Changed Over the Past 3 Years

How Guest Expectations Have Changed Over the Past 3 Years
12.02.2026
Over the past three years, Kyiv’s short-term rental market has changed significantly. While guests previously focused mainly on price and location, today their selection criteria have become much broader and more practical. We analyzed guest inquiries and current market trends — here’s what has changed the most.
1. Comfort Is Now More Important Than Design

Three years ago, the main focus was on attractive photos and stylish interiors.

Today, guests are more likely to ask:

  • Is the heating stable?
  • How does the hot water system work?
  • Is there air conditioning?
  • Are extra blankets or heaters available?

Aesthetic appeal still matters, but basic comfort now comes first.

2. Increased Attention to Utilities

In recent years, guests increasingly ask:

  • Is there a gas stove?
  • Does the boiler depend on electricity?
  • Are there power outages?
  • Is the heating autonomous?

Previously, such questions were rare. Now, they have become standard.

3. Rise of Short-Term Bookings

Travel patterns have shifted.

Guests now more frequently book:

  • 1–3 nights;
  • same-day stays;
  • weekend trips without long-term planning.

Travelers have become more mobile, and decisions are made more quickly.

4. Safety and Peace of Mind

Guests now pay closer attention to:

  • quiet courtyards;
  • intercom or concierge systems;
  • overall neighborhood safety;
  • proper lighting around the building.

This is especially important for solo female travelers and families with children.

5. Internet — Not Just Available, But Fast

In the past, listing “Wi-Fi” was enough.

Now guests may ask about:

  • internet speed;
  • connection stability;
  • suitability for remote work.

Apartments are increasingly chosen for work-from-home stays.

6. Pet-Friendly Accommodation

There has been a noticeable increase in demand for pet-friendly apartments.

Guests are willing to accept additional conditions — including security deposits — as long as the rules are clear and transparent.

7. Real Photos and Transparency

Today’s guests are more attentive.

They compare listings, read reviews, and check whether the photos match reality.

Trust has become one of the key factors in booking decisions.

Conclusion

Over the past three years, the short-term rental market has become more demanding — both for guests and property owners.

Today’s guest is not simply looking for “a place to sleep,” but for predictable comfort, stability, and honest conditions.

Properties that meet these expectations continue to receive bookings even during challenging periods.